Graphic design by April Greiman

I designed the California Drop Cloth logo in 1978. It’s basically just my handwriting. We used it a lot and the logo became very recognizable in the 1970’s, but styles change and by the 80’s we were looking for an upgraded graphic style.

Around 1982 we hired noted graphic designer April Greiman to create stationery, business cards, invoices, the whole set.

Leonard Pollikof – New York Times 1977

Excerpt from NY Times Home Beat, July 28 1977

leonard-pollikof-ny-times-072877

PAINT YOUR CANVAS – By Joan Kron

“IF YOU’RE going to give me an expensive gift,” said Leonard Pollikof, the Los Angeles interior designer, “give, me a painting.” He prefers a Johns or a Rauschenberg. It was his interest in contemporary art that led to the creation of “Dropcloth,” his first line of handpainted fabrics. It is being sold to the trade locally through Groundworks, Pat Green’s wallpaper and fabric showroom at 231 East 58th Street. Continue reading “Leonard Pollikof – New York Times 1977”

Design Since 1945 – California Drop Cloth

Plate 52

California Drop Cloth
“Celebration” Fabric, 1979 (VII-7)

Through the curious reversals of California’s informal culture, which during the 1960s and 1970s firmly established the validity of its design independence, a painter’s drop cloth is translated into a custom upholstery fabric, prized for the beauty of its color combinations. Alluding to the spontaneous gestures of Abstract Expressionism, the paint-splattered effect of California Drop Cloth’s “Celebration” fabric is punctuated by splashes of dripped or thrown paint, in a design created to order by each artist-craftsman within the limits of loosely structured patterns.

Design Since 1945 – California Drop Cloth

Design Since 1945 – Philadelphia Museum of Art

Design Since 1945 – Philadelphia Museum of Art
Published 1983

Excerpt:

Using paint pigments, not dyes, nor silkscreen or other printing techniques, but the hands of artist-craftsmen, California Drop Cloth produces a line of fabrics for upholstery and wall coverings, custom printed* in individually chosen color combinations. Among the earliest of it’s some seventy patterns, “Drop Cloth” and “Celebration” resemble the random effects of the painter’s drop cloth, but each, though hand painted and “redesigned” as executed, remains with a loose, predetermined design structure. Other patterns included stripes, foliage, and abstract motifs set against areas of flat background tones. California Drop Cloth was founded in 1975 by Leonard Polikoff, an interior designer and graduate of the University of California at Los Angeles, who sees his innovative approach as providing “unstructured design for structured placement in an environment (1980).

Reference: Les Gilbert, “Happenings West: Drop Cloths Turn to Fabric Art”, “Home Fashion Textiles, Vol. 1 (June 1980, pp 63, 65

"Celebration"by California Drop Cloth. Wing sample in the Philadelphia Museum of Art
“Celebration”by California Drop Cloth. Wing sample in the Philadelphia Museum of Art

*(editor’s note- all fabrics were hand-painted not printed)